What does it mean to lead marketing in higher education today? After 20 years in the field and a recent shift into consulting, I reflect on the impossible expectations, the contradictions we navigate and why I still believe the work matters.

Fresh insights from AMA Higher Ed 2024 reveal when institutions most need marketing support. Discover how starting with focused workshops can lead to comprehensive improvements in your higher education marketing operations, and learn why having an experienced, unbiased advisor can help you find the right partners for your specific needs.